Lead Generation is key to the success of a business. New customers are hard to come by, and it's important to hold onto them once you've won them. To give you the best chance of winning - and keeping - customers, 4Marketing will work with you to select the right customers to target. Get that part right, and there's a great chance you can win their business, and a great chance that you can keep it.
We’ve built up extensive experience across a wide range of sectors and industries, always working with our clients to design telemarketing strategies that contribute to key business.
With a dynamic, innovative and flexible approach, our philosophy is to provide a first-class service with complete transparency – something that wouldn’t be possible without the calibre of our staff. We are results-focused and although the level of our output is important, we are 100 per cent focused on the quality of the business opportunities we provide.
We are confident that, by targeting the correct prospective customers, we are able to generate valuable business interest in your products and services. This initial interest, with our help, can be converted into a healthy range of qualified face to face appointments, sales calls, event registrations, and participation in online webinars. We guarantee that we will only generate leads with key decision makers who have a genuine interest, and we provide full call recordings for total transparency.
Our starting point is to work with our clients to understand what ‘type’ or ‘level’ of lead they are looking to generate or qualify. Once we have a full understanding we are able to devise strategies and campaigns to deliver well-qualified business opportunities. Many of our clients approach us knowing exactly what they want in terms of quality and level of lead qualification, others need more of a consultative approach, and we are always on hand to provide this support.
Building and managing a pipeline of qualified leads: nurturing relationships over days, weeks or months depending on length of sales cycle.
Qualifying prospects and scoring leads to ensure that every opportunity we create has true potential to convert into business.
Using a solution sales methodology to engage business decision makers in productive, unscripted conversations, asking open questions, uncovering business pain points and matching benefits.
Managing closed loop feedback to drive continuous improvement in our team’s performance.
4Marketing enhanced our pipeline, increased brand awareness and most importantly sales. We particularly enjoyed receiving call recordings as these are extremely beneficial and feel like you have met the client before the initial meet. We have the upmost confidence in Telemarketing as a viable marketing channel and are using 4Marketing again for future campaigns.
— Marketing Manager, PR & Marketing Agency
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